Drake’s OVO collabs with LSU basketball for limited-edition apparel line

By Olivia Tomlinson, Entertainment Editor

March 7, 2025

October’s Very Own collaboration with college basketball, released on March 7, 2025.

October’s Very Own partnered with Louisiana State University to create a limited-edition LSU basketball merchandise collection.

OVO is a record label created by five-time Grammy Award winner Aubrey “Drake” Graham, who has most recently been in the news for his well-known rap beef with 2025 Super Bowl Halftime performer Kendrick Lamar. The rapper’s brand created the “Time to Shine” collection, which was released on March 7, 2025.

Merchandise for the LSU Tigers, Georgetown Hoyas, Duke Blue Devils, UConn Huskies, Michigan Wolverines and South Carolina Gamecocks is included in the collection. The collaboration aims to honor the tradition, excellence and competitive legacy of college basketball, according to OVO.

The LSU line offers sportcaps, sweatpants, varsity jackets, hoodies and paneled T-shirts, with sizes ranging from extra small to triple extra large. The apparel collection features a vintage aesthetic, with each team’s logo, colors and mascot present. Along with each college’s signature look is the iconic OVO logo: an owl. Prices range from $68 to $328.

The collaboration was announced on OVO’s Instagram on Tuesday, March 4 and went live Friday, March 7. The “Time to Shine” collection can be purchased in-store at the LSU Barnes & Noble or online.

About the Contributor

Olivia Tomlinson, Entertainment Editor

Why did you join the Reveille?

I wanted to gain experience in the communications field, while writing about topics I am passionate about.

What positions have you held at the Reveille?

I started as a digital optimizer, became the senior digital optimizer, then the digital editor. Now I am the entertainment editor.

What’s your favorite thing about working at the Reveille?

I love all the people I get to meet, whether it’s in the newsroom or out when I am working on a story.

What’s your favorite story that you’ve worked on so far?

My favorite story that I have worked on is my breakdown of each Taylor Swift era that was published just before the beginning of ‘The Eras Tour’. It is constantly being clicked on and has become one of the most-read stories at the Reveille, which I am proud of.

What do you hope to do after graduation?

We shall see.