Jun Yan has noticed the LSU campus shares many similarities with her own university in Wuhan, China — minus the mountains.
Coming from Huazhong University of Science and Technology, Yan is working with the Department of Marketing for one year as part of the E. J. Ourso College of Business’ Globalization Initiative.
Working with her host professor Jianan Wu, associate professor of finance, Yan is spending her time at the University researching marketing strategy on social media and working on a textbook for graduates in marketing and engineering.
“It’s a hard challenge,” Yan said. “We want to compare social media behaviors of users between China and America and find differences between them. The results will be put in suggestions for company marketing