The Baton Rouge Red Beans and Rice Music and Heritage Festival brought together food, music and small businesses for a lively celebration of Louisiana’s rich culture.
Its origins trace back to former Louisiana Governor Huey P. Long, who declared March 22 as Red Beans and Rice Day, honoring the traditional Monday meal of many Louisiana families. The Louisiana staple originated from the practice of simmering leftover ham bones with beans for a hearty, affordable meal.
The festival pays tribute to this tradition with a red beans and rice cook-off, live music performances, a car show and a bustling marketplace featuring local artisans and small businesses. Hosted at Rhorer Plaza City Hall Plaza, located at 1765 Oneal Lane, the festival ran from March 21 to 22. Though the festival only began in 2023, it has quickly become a staple event in the capital city.
Festivals like this offer vital exposure and direct customer engagement for many vendors. Shanrika Dangerfield is the owner of Fab Boutique & Ect., an online boutique based in Baton Rouge, and she appreciated the opportunity to connect with customers in person.“People get to put a name with the brand,” Dangerfield said. “They can actually see and touch the clothes rather than just viewing them online. I love hearing their stories about where they’ll wear their outfits. That personal connection is so valuable.”

Dangerfield launched her brand in 2020 and regularly sets up booths at local festivals to promote her business. This was her first year at the Red Beans and Rice Festival, but it won’t be her last.
“This festival has been amazing, and I’ll definitely be back,” Dangerfield said. “I love connecting with my customers, hearing their stories, and building that personal relationship.”
Samantha Forrest, owner of Big Juicy Creations, has participated in the festival since it first began and works as the vendor coordinator.
“A lot of people don’t know this, but vendors actually have to pay fees to be at festivals,” Forrest explained. “So we’re already in the hole before we get here. If we don’t sell, we don’t make money.”

After running her own business for a decade, Forrest loves working for herself. It gives her the freedom to not answer to anyone else. Forrest noted that she does well at these events because of the demand for handmade goods
“People want something unique, something they can’t buy just anywhere,” she said. “That’s why festivals like this are so important for small businesses.”
Vendors and attendees alike hope the Red Beans and Rice Heritage and Music festival remains a vibrant showcase of Louisiana’s culture and spirit as the festival continues to grow. Events like these not only celebrate tradition but also create opportunities for small business owners who rely on community support.